What is it?
It is a presentation of your product or service. You inform users about its features and functions. Build anticipation and make the product pop with inspirational motion graphic. Today, videos are a vital component of every ecommerce brand’s marketing strategy.
Why would you have it?
If you are selling online your customers can’t actually touch the product. Product videos offer a way for you to more accurately and comprehensively set customer expectations. They can see the product in motion, in practice, and from all different angles—giving customer a better idea of the product than still photos can.
Positioning your products in customers’ lives is one of the most effective ways to boost sales. Video gives you the power to transform a product from just something to buy into an actual part of the customer’s life. Video gives you the power to transform a product from just something to buy into an actual part of the customer’s life.
On top of helping customers get to know the individual product better, product videos can help building trust in your brand. For one, high-quality, professional videos tell customers that your brand is legitimate and well-established.
Product videos have become a big thing on social media. With traditional text and photo-centric social media posts, you’re limited in how long you can hold consumer attention. Video changes that.
How or where would you use it?
- Social Media.
- Fairs, conferences and business events.